A slow site costs before the first click
A score in a tool is a hint, not the goal.
What counts is how long a real visitor waits on a real phone — and those two numbers can differ sharply.
Who this is for
- Companies whose site is noticeably slow on a phone
- Shops and services losing paid traffic to load time
- Teams whose Search Console reports Core Web Vitals problems
What it covers
- Measurement on your traffic
Field data from real visits, not only a lab test.
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Optimising for a tool's score can improve the number and change nothing for the visitor.
- The largest element in view
Usually an image or a heading that waits on an external typeface.
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It is the single change with the biggest effect and almost always where we start.
- Scripts and third-party assets
An inventory of what the site loads and why.
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In practice a good share of the load time can be removed by switching off tools nobody uses any more.
- Layout stability
Content that jumps is usually caused by images without dimensions and late-loading typefaces — cheap to fix and immediately noticeable.
In depth
Why we start with measurement
Because without a baseline there is no way to say whether the work achieved anything. We collect field data before and after — the only way a conversation about the result doesn't come down to impressions.
What we don't do
We don't optimise for a test score at the visitor's expense. It is possible to raise the number by delaying things that are needed anyway — that improves the report and nothing else.
Questions about this scope
Does the site need rebuilding?
Rarely. The biggest improvement usually comes from a handful of changes: images, typefaces and removing unnecessary scripts. We recommend a rebuild only when the audit says so, and then we say plainly why.
What score can you promise?
None specifically before an audit, because it depends on the starting point and on how much of the drag is on your side rather than in tools you are obliged to run. After the audit we state what can be improved and at what effort.
Will it affect our search rankings?
Speed is one factor among many and rarely moves positions on its own. It does directly affect how many visitors stay — which is a better reason to deal with it.
The parent service and related scopes
Got an idea? Let's talk.
The first call is free. We reply within one business day.