Caredo · Product website · 2025
dssbycaredo.com — the DSS product website, built on Caredo's identity
We built the DSS product website end to end — from design to launch — on Caredo's visual identity.
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Results
- Frames in the scroll-driven sequences of four devices
- 958
- Video formats and resolutions — matched to the device
- 3 × 3
01
Challenge
DSS isn't one device, it's a whole system: a totem, key lockers, a parts dispenser and the software that connects them.
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The website had to show how those pieces work together on a dealership floor, fit Caredo's existing visual identity and take a dealer straight to a conversation with sales.
02
Solution
We designed and built the site on Caredo's identity: a story from "what is DSS" to contact, an animated diagram of the system on a dealership floor, an IPS section with video and four devices that turn and open as the page scrolls.
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Contact is a call-back form with a choice of topic.
Key features
- Design and build in Caredo's visual identity
- Devices as frame sequences played by scrolling (canvas, GSAP)
- An animated diagram of the DSS system on a dealership floor
- Video in AV1, WebM and MP4, at 480p, 720p and 1080p
- Call-back forms with a choice of topic
- Structured data and social link previews
The full project story
Starting point
Caredo had a finished visual identity and a product that's hard to show in one photo: DSS is several devices plus the software that makes them work as one system. The website had to explain that to a dealer in a few scrolls.
What we did
The whole site — design and build — on Caredo's identity. The story runs from what DSS is, through why a dealership needs it, to a diagram showing where each device stands on the floor and what it connects to.
The devices aren't photos: each is a frame sequence drawn on a canvas and moved by scrolling, so the key locker opens and turns as the visitor scrolls down — 958 frames across four devices.
The IPS section's video is served in three formats and three resolutions, so a phone on a weak connection doesn't download the same file as a 4K monitor. Every path through the page ends in the same place: a call-back form where the dealer ticks what they want to talk about.
The DSS product itself — the CRM, the planner, the device integrations — is a separate case study, one we build together with the Caredo team.
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