2motion — the whole brand, website and blog for industrial automation
A whole brand from scratch — logo, colours, business cards — a company website and blog posts that position 2motion in search.
Read the case studyYou sell competence that doesn't photograph
A manufacturer can show a product.
An integrator sells the ability to solve a problem the customer cannot yet name — and that is an entirely different job for a website.
What usually breaks
- The site reads as a catalogue; the buyer wants proof of competence
A list of installations with machine names tells the engineer on the other side nothing about whether you can handle their case.
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They decide on how you describe the problem — not on how many logos sit in the footer.
- The customer reads the site on a phone, on the floor
Maintenance looks for a contractor standing at the machine, on poor signal and often in gloves.
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A site that takes five seconds to load and needs pinch-zooming loses before anyone reads the offer.
- The search terms are narrow and specific
Nobody types "industrial automation".
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They type the name of a controller, a protocol or a fault. A site built around general slogans appears in none of those searches.
- Production data lives in files
Line reports, parameters and downtime history end up in spreadsheets and local databases.
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Once a week somebody assembles a summary that nobody reads in time.
What we do about it
- Content built around the problem, not the offer
We write cases the way a diagnosis reads: what was happening, what the cause turned out to be, what was done.
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That is the only form in which an engineer recognises competence.
- Performance as a requirement, not a side effect
Static generation, images matched to the device and no animation that isn't leading the eye.
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That is how we built 2motion.pl — for load time and a legible content architecture.
- Structure built for narrow terms
Separate pages for specific capabilities instead of one "Services" page.
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Each answers one real query, rather than all of them competing for the same general one.
- Dashboards and integrations on line data
Where production data already exists, we build the layer that collects and shows it live — instead of a weekly spreadsheet assembled by hand.
We have delivered in this industry
In depth
What works in this industry, and what doesn't
Specifics work: the name of a protocol, a parameter, a description of a fault. Corporate language does not — "comprehensive solutions for industry" carries no information for someone looking for help with a particular controller.
Speed works too. This is one of the few places where a technical advantage in the site itself wins business: competitors here usually run heavy, slow sites, and the customer is viewing them in conditions where that shows immediately.
What we can show
We built 2motion.pl — a site for an industrial automation brand, built for load time, a legible content architecture and visibility on industry terms. The case study is below.
Related services
Questions from this industry
Do we need a website or a system?
Those are two different answers to two different problems, and it is worth not confusing them. If enquiries aren't coming in, it's the site. If they are, and handling them costs too many hours, it's a system. A free call usually settles it in fifteen minutes.
We have no materials or photography. What then?
In this industry that is normal and rarely a problem. A well-described case works better than a photograph of a control cabinet; we need an hour with an engineer, not a photo shoot.
Can we maintain it without an IT person?
Yes — content is editable and deployments are automatic. We don't leave behind a system whose update requires a phone call to us; that is one of the rules we work by.
Got an idea? Let's talk.
The first call is free. We reply within one business day.